Building playful kidtech + edtech experiences

Rob Wells

I lead teams building kid-first products. Engineering Manager at Yoto.

See experience Browse work

Featured shelf

All work

featured

Yoto

Built with

C C++ TypeScript Swift Kotlin

Screen-free audio player for kids, available in over 100 countries. Physical cards unlock stories, music, podcasts and radio. No ads, no microphones, no cameras.

featured

Hopster

Built with

C++ Python JS Obj-C Java

The number one grossing app for children in the UK. Launched in over 100 countries globally, including South Africa and even Saudi Arabia, and has over 1m downloads.

featured

Unity By Example

Built with

Unity C# AR VR ML

I wrote a book! Learn Unity game development with C# through a series of practical projects ranging from building a simple 2D game to adding AR/VR experiences and machine learning. Available for purchase at Amazon and Waterstones. Published by Packt and read by 30000+ people.

featured

The Kid Store

Built with

C# ExpressJS Typescript GCP Firebase

The only place where in the world where you can purchase things by learning. An experiment in using extrinsic motivation to kick off a life long love of learning. Winner of the “Best AI Solution” in the EdTech Awards for our AI game generator.

Recent experience

Full timeline

Jan 2026 - Present Engineering Manager • Yoto 22 billion minutes listened last year and that was just my kids!

Apr 2024 - Dec 2026 CTO • Propelle Built and shipped a React Native investment app end-to-end in 3 months — hiring the team, designing the infra, and driving an 18% conversion lift.

Mar 2024 - Present Tech Advisory Board Member • Packt Shaping the technical publishing roadmap through quarterly advisory sessions, content review, and author collaboration.