Building playful kidtech + edtech experiences

Rob Wells

I lead teams building kid-first products. Engineering Manager at Yoto.

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Highlights

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No. 01 Yoto

Engineering Manager for the Player Experience team. Building magical on-device experiences for kids.

C C++ TS Swift Kotlin

No. 01 Yoto

Screen-free audio player for kids, available in over 100 countries. Physical cards unlock stories, music, podcasts and radio. No ads, no microphones, no cameras.

C C++ TS Swift Kotlin AWS

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No. 02 Hopster

Led the games team for the UK's top-grossing kids app.

C++ Python JS Obj-C Java

No. 02 Hopster

The number one grossing app for children in the UK. Launched in over 100 countries globally, including South Africa and even Saudi Arabia, and has over 1m downloads.

C++ Python JS Obj-C Java

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No. 03 Coding Safari

Led development for one of the most popular Kids coding apps in the UK.

C++ Obj-c Java Python

No. 03 Coding Safari

One of the most popular kids coding apps in the UK. Coding Safari has been featured App of the day several times in many countries including UK and US.

C++ Obj-c Java Python

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No. 04 Unity Book

Wrote a book, published by Packt, on all things Unity development.

Unity C# AR VR ML

No. 04 Unity Book

I wrote a book! Learn Unity game development with C# through a series of practical projects. Available for purchase at Amazon and Waterstones. Published by Packt and read by 30000+ people.

Unity C# AR VR ML

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No. 05 The Kids Store

VP of Eng on the world's first e-commerce store where learning is a currency. Winner of the best AI Solution in the Edtech Awards.

C# Express TS GCP Firebase

No. 05 The Kids Store

The only place where in the world where you can purchase things by learning. An experiment in using extrinsic motivation to kick off a life long love of learning. Winner of the “Best AI Solution” in the EdTech Awards for our AI game generator.

C# Express TS GCP Firebase Flutter Python MongoDB
No. 06 Propelle

Hands-on CTO: we built the world's first investment app for Women in the UK.

TS RN C# .Net GCP

No. 06 Propelle

Women are less likely to invest their money than men. Over half (52%) of UK women have never owned any investments, versus 37% of men. Propelle aims to fix that.

TS RN C# .Net GCP Postgres

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